Friday, April 20, 2012

Deciphering Eve 6's Return




Though it’s admittedly a stretch of our clever moniker, we here at ScreenFix do keep our eyes—or more appropriately our ears—on the world of music as well as film, television, and interactive entertainment.  This week, we’d like to bring your attention to the resurgence of an alternative rock band that is releasing their new album, “Speak in Code,” next Tuesday, April 24th: Eve 6.



If you don’t know who Eve 6 is, you might recall their hit single “Here’s to the Night,” a popular selection for prom themes and breakup anthems from 2001, when it peaked at #30 on Billboard’s Hot 100.  Failing that, you may have heard the band’s debut single, “Inside Out” (though you might believe the title is “Heart in a Blender” or even “Tie Me to the Bedpost”), which was released back in 1998 and still occasionally gets radio play on alternative rock stations.

The band fractured in 2004, leaving little hope that a fourth album would ever be recorded or another tour scheduled.  The band technically reunited in 2007 but it took them nearly five years to reassemble and sign with a new label (Fearless Records).  Now, Eve 6 is days away from the release of their fourth full-length album, “Speak in Code.”  YouTube commenters have overwhelmed the album’s early release singles “Lost & Found,” “Victoria,” and “Curtain” with likes, although the hits remain in the modest tens of thousands (with the exception of the “Victoria” lyric video which recently crested 100,000).  Despite not really “blowing up” on YouTube, someone with “marketing” in their title made a good decision in prereleasing some singles to create at least some hype for the upcoming album.

Though “Lost & Found” was released first (the lyric video was uploaded to YouTube on February 2nd), “Victoria” (February 29th) has been the most popular so far.  Using the popular themes of a jilted lover, Mexico, and tequila, “Victoria” resonates most with what is currently popular in music (mostly the part about tequila), which could explain its popularity compared to the other two.  “Victoria” is poppy and upbeat without surrendering the band’s alt-rock roots, and continues the word play and cursing of exes for which the band is known and loved.  We do, after all, hope that “los gran mosquitos” (roughly translates to “the huge @#$%ing mosquitos that live in Mexico”) feast upon our former significant others, and Eve 6 is right there with us.

“Lost and Found” is more of an anthem that’s about turning over a new leaf and remaining strong in the face of the daily adversities that threaten to crush us.  It’s much less specific and a little bit less fun than “Victoria,” but it’s a great pilot song for the band’s heroic return.  The imagery in the lyrics speaks of growing up (“the monster in the closet when the light’s turned on / is just a jacket on a hanger and the fear is gone”) and moving on (“gonna make it through another day”).  Though it isn’t about drinking or casual sex, it still has a message that speaks to a generation of cultures who feel isolated or hopeless in the face of global catastrophes of various types.

The final and most recent track released prior to the album’s debut is “Curtain,” which went live only a few weeks ago (March 27th).  Definitely closest of the three to the band’s original style, “Curtain” is a bouncy, bassy tune with lyrics that are a little harder to follow without using your brain.  It does contain a witty reference to the album title within the lyrics, which always earns a few extra points from me. 

In case you haven’t heard the new tracks yet, check them out on YouTube at the following links: Lost & Found, Victoria, Curtain.  If the first three tracks are any indication, we are in for an awesome album, so don’t forget to check it out Speak in Code when it drops next Tuesday.  Eve 6 has returned!

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